Primary responsibility was to develop b2b relationships by creatively integrating the hundreds of thousands of Park visitors with a sponsor's brand. Personally responsible for dozens of new and house multi-level accounts. Each client required event planning, contest promotion and integrated marketing approaches to best represent the company. Sponsorship activation was essential, and the team applied industry best practices to achieve goals for clients. Secondary responsibility included the partial-management of an in-house marketing department that covered all facets of advertising including web development, print pieces, event management and more.
Developed a base of knowledge to become a consultant based salesperson through extensive training at Sears Roebuck. Always exceeded goals at nearly every level and was shifted around departments on a seasonal basis to best assist the store in reaching sales and other expectations.
Assisted in all facets of public relations at the University including drafting and distributing press releases as well as writing feature stories for University publications.
Number one priority is to work creatively with local and regional clients to develop successful multimedia campaigns that generate positive and measurable results. This could include conceptualization of a marketable idea, producing creative and/or placing media to best reach primary/secondary demographics. Secondary priority is to expand use of eMedia in a marketing campaign to enhance brand perception and reach.
Master of Business Administration (MBA)
Bachelors
Concentration: Communications and Public Relations; Minor in Economics
None
Concentration: Communications - Concentration in Public Relations
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